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person:"Townsend, Claudia"
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Consumer preferences
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Townsend, Claudia
Bronnenberg, Bart J.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Psychology & marketing
1
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ECONIS (ZBW)
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Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
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2
The "visual preference heuristic" : the influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload
Townsend, Claudia
;
Kahn, Barbara E.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 993-1015
Persistent link: https://www.econbiz.de/10010253782
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