//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbundeffekt (Synergie)"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Synergie
2
Synergy
2
Werbung
2
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
DEA
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Media mix
1
Mediamix-Strategie
1
Online-Marketing
1
Technical efficiency
1
Technische Effizienz
1
Theorie
1
Theory
1
Werbewirkung
1
advertising
1
brand familiarity
1
cross-media advertising
1
efficiency
1
media synergy
1
multiple source
1
synergy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Huang, Guanxiong
1
Rialp Criado, Josep
1
Stolyarova, Ekaterina
1
Published in...
All
Journal of promotion management : JPM
Europäische Hochschulschriften / 5
13
Gabler Edition Wissenschaft
9
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
9
Discussion paper / Centre for Economic Policy Research
7
International journal of industrial organization
7
Journal of risk and financial management : JRFM
7
Advances in mergers and acquisitions
6
DICE discussion paper
6
SpringerLink / Bücher
6
Technological forecasting & social change : an international journal
6
Discussion papers / CEPR
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising research
5
Journal of business research : JBR
5
NBER working paper series
5
The journal of corporate finance : contracting, governance and organization
5
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
5
European journal of operational research : EJOR
4
Games and economic behavior
4
International journal of economics and business research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of business finance & accounting : JBFA
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Policy research working paper : WPS
4
Schriftenreihe Strategisches Management
4
Working paper
4
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
3
Economic report on Indonesia
3
Economics letters
3
Finance research letters
3
Gabler Edition Wissenschaft / Schriften zur Unternehmensentwicklung
3
Information systems research : ISR
3
International business review : the official journal of the European International Business Academy
3
International journal of production research
3
International review of financial analysis
3
Journal of banking & finance
3
Journal of business economics : JBE
3
Journal of business strategy
3
Journal of economics & management strategy : JEMS
3
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
2
Synergies among advertising channels : an efficiency analysis
Stolyarova, Ekaterina
;
Rialp Criado, Josep
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10010373825
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->