//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Meinung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Vergleichende Werbung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Meinung
Vergleichende Werbung
162
Comparative advertising
126
Werbewirkung
60
Advertising effects
55
Werbung
52
Advertising
44
Deutschland
44
Consumer behaviour
34
Konsumentenverhalten
34
Germany
28
USA
23
Theorie
20
United States
20
EU-Staaten
19
Theory
19
EU countries
18
Wettbewerbsrecht
13
Comparison
12
Vergleich
12
comparative advertising
12
Advertising regulation
11
Brand image
11
Markenimage
11
Werbebeschränkung
11
Brand management
10
Markenführung
10
Wohlfahrtsanalyse
9
Signalling
8
Welfare analysis
8
Competition law
7
Kosten
7
Product quality
7
Produktqualität
7
Costs
6
India
6
Indien
6
Markenrecht
6
Marketing management
6
Marketingmanagement
6
Trademark law
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
Author
All
Beard, Fred K.
1
Chang, En Chi
1
Chung, Christina
1
Helm, Roland
1
Muk, Alexander
1
Szelig, Antonia
1
Published in...
All
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of advertising research
1
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander
;
Chung, Christina
;
Chang, En Chi
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
Saved in:
2
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Saved in:
3
The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising
Helm, Roland
;
Szelig, Antonia
-
2009
Persistent link: https://www.econbiz.de/10003844159
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->