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The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
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2009
Persistent link: https://www.econbiz.de/10003836357
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A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
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2009
Persistent link: https://www.econbiz.de/10003836358
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