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subject:"Perception"
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Search: subject_exact:"Verpackungsgestaltung"
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Perception
Verpackungsgestaltung
57
Package design
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Vaih-Baur, Christina
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Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.
;
Braconnot, Alexandra R.
;
Lunardo, Renaud
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
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2
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
Saved in:
3
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10011385553
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