"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...

"This is a book about food, philosophy, and intellectual property rights. Taken separately, these are three well-known subjects; but it is uncommon to consider them together. Delivering a rich field of disputes, the book is comprised of 50 case studies, organized around eight themes: images;...

Kund:innen kaufen Packungen, nicht Produkte. Packungen sollen die Attraktivität von Produkten steigern, den rationalen und emotionalen Nutzen signalisieren und zum Kauf verführen. Entdecken Sie in diesem Buch die Möglichkeiten der verschiedenen Verpackungscodes und nutzen Sie deren Potenzial....

This package provides a robust bootstrap procedure to obtain forecast densities for both return and volatilities in a GARCH context. The forecast densities are useful to obtain forecast intervals as well as to estimate risk measures such as Value-at-Risk (VaR). Additionally, we also provide the...

Packaging is a critical aspect of the marketing offer, with many implications for the multi-sensory customer experience. It can affect attention, comprehension of value, perception of product functionality, and also consumption, with important consequences for consumer experience and response....