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~person:"Campbell, Arthur"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
5
Virales Marketing
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Campbell, Arthur
Law, Chun Hung Roberts
17
Berger, Jonah
16
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15
Loureiro, Sandra Maria Correia
13
Tan, Yong
12
Dwivedi, Yogesh Kumar
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East, Robert
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10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Pavlou, Paul A.
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Peres, Renana
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Ranaweera, Chatura
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Romaniuk, Jenni
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ECONIS (ZBW)
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The network origins of entry
Campbell, Arthur
;
Ushchev, Philip
;
Zenou, Yves
-
2023
Persistent link: https://www.econbiz.de/10014309621
Saved in:
2
Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
Saved in:
3
Word of mouth communication and search
Campbell, Arthur
;
Leister, Matthew
;
Zenou, Yves
-
2017
Persistent link: https://www.econbiz.de/10011741427
Saved in:
4
Word of mouth model of sales
Campbell, Arthur
- In:
Economics letters
133
(
2015
),
pp. 45-50
Persistent link: https://www.econbiz.de/10011431861
Saved in:
5
Word-of-mouth communication and percolation in social networks
Campbell, Arthur
- In:
The American economic review
103
(
2013
)
6
,
pp. 2466-2498
Persistent link: https://www.econbiz.de/10010244765
Saved in:
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