Background: This study examines how AI-driven metaverse integration enhances sustainable manufacturing performance in Jordan's industrial sector, with particular emphasis on the mediating role of digital supply chain resilience. Grounded in resource orchestration theory (ROT), the research...

Team meetings have been at the heart of businesses worldwide for a long time, regardless of industry and region. While extant research has outlined the advantages and challenges of using virtual reality (VR) for team meetings like higher closeness and increased exhaustion, it is largely unclear...

This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results indicate that the intention to purchase (IP) concert tickets is strongly influenced by payment attitudes, followed by perceived behavioral control (PBC) and subjective norms (SN)....

Exclusion-inclusion theory has received attention in various disciplines in the actual world. However, whether and how virtual tourism experiences can affect the degree of exclusion-inclusion for people who use wheelchairs has not been discussed. Driven by an interpretivist paradigm, this study...

This study aims to explore the impact of virtual reality, 360-degree video, static image advertisements on customer trust and their tendency to approach shared accommodations. A total of 306 questionnaires were collected through a within-subject field experiment and analysed using Smart PLS, to...