Search Results - subject_exact:"Virtual reality"

The virtual store : a new shopping channel that generates value and well-being for Gen Z customers

Lombart, Cindy; Untilov, Olga; Charton-Vachet, Florence; … - In: Journal of consumer behaviour 24 (2025) 3, pp. 1522-1540

Persistent link: https://www.econbiz.de/10015456489

"The Charismulator" - charisma simulator : a study of a new VR intervention to improve charisma

Shavit, Rotem; Katz-Navon, Tal; Delegach, Marianna - In: Journal of management & organization : JMO 31 (2025) 2, pp. 479-494

Persistent link: https://www.econbiz.de/10015451723

The bright and dark side of metaverse marketing

Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82

Persistent link: https://www.econbiz.de/10015332434

Adoption of virtual reality headsets : the role of metaverse trials for consumers' usage and purchase intentions

Hennig-Thurau, Thorsten; Herting, Alina M.; Jütte, David - In: Journal of interactive marketing 60 (2025) 2, pp. 145-160

Persistent link: https://www.econbiz.de/10015412920

Psychological mechanisms behind the influence of immersive technologies on consumer well-being

Kim, Sungeun Ange; Yap, Sheau-Fen - In: Psychology & marketing 42 (2025) 11, pp. 2748-2766

Persistent link: https://www.econbiz.de/10015464212

Can virtual reality enhance scope sensitivity? : experimental evidence from the Amazon rainforest

Chung, Vincent - 2025

Persistent link: https://www.econbiz.de/10015534263

Working from the metaverse : a distraction management perspective

Marx, Julian; Mirbabaie, Milad; Rieskamp, Jonas - In: Journal of management information systems : JMIS 42 (2025) 1, pp. 206-237

Persistent link: https://www.econbiz.de/10015533866

Teaching students about workplace harassment by letting them experience it in a virtual reality environment

Steinbauer, Robert - In: Journal of management education : the official … 48 (2024) 4, pp. 671-707

Persistent link: https://www.econbiz.de/10015324638

Virtual front and educational impact : virtual reality effects in war tourism

Popescu, Delia; Militaru, Ionut-Andrei; Bulin, Daniel; … - In: Amfiteatru economic : an economic and business research … 26 (2024) S18, pp. 1160-1176

To better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence...

Persistent link: https://www.econbiz.de/10015401021

The metaverse flywheel : creating value across physical and virtual worlds

Ritala, Paavo; Ruokonen, Mika; Kostis, Angelos - In: California management review 66 (2024) 4, pp. 80-101

Persistent link: https://www.econbiz.de/10015178173