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person:"Haenlein, Michael"
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Haenlein, Michael
Castronova, Edward
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Loureiro, Sandra Maria Correia
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Business horizons
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The erchants of meta : a search agenda to understand the future of retailing in the metaverse
Yoo, Kiwoong
;
Welden, Roman
;
Hewett, Kelly
;
Haenlein, …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 173-192
Persistent link: https://www.econbiz.de/10014321945
Saved in:
2
Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Organizations and social networking : utilizing social …
,
(pp. 79-101)
.
2013
Persistent link: https://www.econbiz.de/10009768700
Saved in:
3
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
4
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
5
Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
Saved in:
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