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isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Virtual reality
8
Virtuelle Realität
8
Consumer behaviour
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E-commerce
3
Electronic Commerce
3
Marketing management
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Ding, Zhihua
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Eisenbeiß, Maik
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Freund, Philipp Alexander
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Heller, Jonas
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Jin, Seung-A Annie
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Kang, Hyo Jeong
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Kim, Jiyeon
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Kraume, Karsten
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Kroschke, Mirja
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Ponto, Kevin
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Ruyter, Ko de
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Schmitt, Bernd
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Shankar, Venkatesh
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Shin, Jung-hye
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Wang, Dianwen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
46
Journal of retailing and consumer services
44
Psychology & marketing
25
International journal of networking and virtual organisations : IJNVO
24
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of product development : IJPD
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
Springer eBook Collection
13
SpringerLink / Bücher
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Augmented reality and virtual reality : the power of AR and VR for business
7
Electronic commerce research
7
Gabler Edition Wissenschaft
7
Information systems and e-business management : ISeB
7
Information technology & tourism
7
International journal of internet marketing and advertising : IJIMA
7
Journal of electronic commerce research : JECR
7
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ECONIS (ZBW)
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1
How 3D virtual reality stores can shape consumer purchase decisions : the role of informativeness and playfulness
Kang, Hyo Jeong
;
Shin, Jung-hye
;
Ponto, Kevin
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012288821
Saved in:
2
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
3
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
4
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
5
Weight loss through virtual support communities : a role for identity-based motivation in public commitment
Bradford, Tonya Williams
;
Grier, Sonya A.
;
Henderson, …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 9-23
Persistent link: https://www.econbiz.de/10011777297
Saved in:
6
"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
Saved in:
7
The roles of modality richness and involvement in shopping behavior in 3D virtual stores
Jin, Seung-A Annie
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003873390
Saved in:
8
Adoption of virtual try-on technology for online apparel shopping
Kim, Jiyeon
;
Forsythe, Sandra
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003747481
Saved in:
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