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~person:"Borges, Adilson"
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Consumer behaviour
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Garantie
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Warranty
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Borges, Adilson
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Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
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The paradox of a warranty : can no warranty really signal higher quality?
Noh, Byungkuk
;
Borges, Adilson
- In:
Psychology & marketing
32
(
2015
)
11
,
pp. 1049-1060
Persistent link: https://www.econbiz.de/10011389110
Saved in:
2
Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson
;
Babin, Barry J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
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