Organizations communicate across many channels, yet official websites remain a controlled, authoritative space where firms articulate identity and strategy. This study examines how Croatia's top enterprises (n = 100) describe themselves on their websites and which emotional tones they use to...

This study aimed to identify the impact of the e-marketing mix on brand equity in the Jordanian banking sector. This study used a descriptive analysis approach. The study population consisted of all (13) commercial banks in Jordan listed on the Amman Stock Exchange. A random sample of...

This article critically examines the discourse of ‘bring your whole self to work’ within the diversity, equality, and inclusion (DEI) narratives of investment banks. While inclusion is often framed as essential for leveraging diversity, scholars argue that ‘whole self’ approaches risk...

User-generated content (UGC) is generally understood as an expression of opinion in many forms (e.g., complaints, online customer reviews, posts, testimonials) and data types (e.g., text, image, audio, video, or a combination thereof) that has been created and made available by users of...

This paper explores a novel web-based indicator to examine how firms’ disclosure of university ties on their websites shapes their innovation performance. First, using data from the German Community Innovation Survey 2023 and the Tenders Electronic Daily database, combined with firms’...

Purpose of the paper: This study explores the communication of corporate heritage of long-lived firms. It inductively determines the key elements that bicentennial companies typically use to convey corporate heritage through their websites. It also investigates whether and how the culture of the...