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  • Search: subject_exact:"Werbeberufe"
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Year of publication
Subject
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Media professions 39 Medienberufe 39 Advertising industry 10 Deutschland 10 Werbewirtschaft 10 Werbung 9 Germany 8 Advertising 7 USA 7 United States 7 Geschichte 5 History 5 Werbeberufe 4 Anforderungsprofil 3 Arbeitsbedingungen 3 Authors 3 Creativity 3 France 3 Frankreich 3 Frauenbewegung 3 Führungskräfte 3 Gender 3 Geschlecht 3 Kreativität 3 Managers 3 Occupational profile 3 Occupational qualification 3 Public relations 3 Publizisten 3 Qualifikation 3 Weibliche Arbeitskräfte 3 Women workers 3 Women's movement 3 Öffentlichkeitsarbeit 3 Advertising effects 2 Advertising planning 2 Arbeitszufriedenheit 2 Branchenentwicklung 2 Branchenkonjunktur 2 Computerspiel 2
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Online availability
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Free 3 Undetermined 3
Type of publication
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Article 28 Book / Working Paper 15
Type of publication (narrower categories)
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Article in journal 18 Aufsatz in Zeitschrift 18 Aufsatz im Buch 8 Book section 8 Bibliografie enthalten 2 Bibliography included 2 Hochschulschrift 2 Thesis 2 Arbeitspapier 1 Article 1 Collection of articles of several authors 1 Graue Literatur 1 Handbook 1 Handbuch 1 Non-commercial literature 1 Sammelwerk 1 Statistics 1 Statistik 1 Working Paper 1
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Language
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English 28 German 14 French 1
Author
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Borgerson, Janet L. 2 Hofmann, Herbert 2 Schroeder, Jonathan E. 2 Weeser-Krell, Lothar M. 2 Althaus, Marco 1 Berger, Peter L. 1 Blythe, Jim 1 Brown, Elspeth H. 1 Broyles, Sheri J. 1 Burrack, Heiko 1 Buschow, Christopher 1 Carayol, Valérie 1 Chaudhuri, Arun 1 Chessel, Marie-Emmanuelle 1 Coleman, Catherine A. 1 Desmarais, Fabrice 1 Döbler, Thomas 1 Frederick, J. George 1 Frederick, Justus George 1 Goudira, Eleana 1 Griffin, W. Glenn 1 Grow, Jean 1 Hamrefors, Sven 1 Hirt, Gerulf 1 Johansson, Catrin 1 Johnson, T. E. 1 Josephs, Ingrid E. 1 Kelly, J. S. 1 Kettenbach, Andrea 1 Kilgour, Mark 1 Koppetsch, Cornelia 1 Koslow, Scott 1 Linacre, Nigel 1 Martin, Brett A. S. 1 McLeod, Charlotte 1 McQuarrie, Edward F. 1 Merkelsen, Henrik 1 Nothhaft, Howard 1 Nyilasy, Gergely 1 Nöcker, Ralf 1
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Institution
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Springer Fachmedien Wiesbaden 1
Published in...
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Journal of communication management : an international journal 6 Journal of advertising : official publication of the American Academy of Advertising 3 Europäische Hochschulschriften / 5 2 International journal of advertising : the quarterly review of marketing communications 2 Routledge library editions / Marketing 2 Arbeitspapiere der Forschungsstelle für Medienwirtschaft und Kommunikationsforschung 1 Breaking new ground in theory and practice 1 Die fünfte Gewalt : Lobbyismus in Deutschland 1 E-Humanities 1 Frankfurter Allgemeine Buch 1 Freelancer als Forschungsgegenstand und Praxisphänomen : betriebswirtschaftliche und psychologische Perspektiven 1 Gendering theory in marketing and consumer research 1 Human relations 1 Ifo Schnelldienst 1 Inside marketing : practices, ideologies, devices 1 Jahrbuch für Wirtschaftsgeschichte 1 Journal of business research : JBR 1 Journal of marketing management : MM 1 Marketing letters : a journal of research in marketing 1 My Life and My Work Series 1 New trends in marketing and consumer science 1 Research 1 Routledge Library Editions: Marketing Ser. 1 Sciences humaines et technologie 1 Soziale Ungleichheit, kulturelle Unterschiede ; Teilbd. 1 1 Studies in print culture and the history of the book 1 The journal of brand management : an international journal 1 Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis 1 Zeitschrift für Unternehmensgeschichte 1 ifo Schnelldienst 1
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Source
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ECONIS (ZBW) 41 EconStor 1 RePEc 1
Showing 1 - 10 of 43
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How AI impacts marketing and business jobs and decision-making processes in the leading AI economy and in a technostress environment
Goudira, Eleana - In: New trends in marketing and consumer science, (pp. 228-248). 2024
Persistent link: https://www.econbiz.de/10015110714
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Organizing women : home, work, and the institutional infrastructure of print in twentieth-century America
Pawley, Christine - 2022
"In the first decades of the twentieth century, print-centered organizations spread rapidly across the United States, providing more women than ever before with opportunities to participate in public life. While most organizations at the time were run by and for white men, women-both Black and...
Persistent link: https://www.econbiz.de/10013287833
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The impact of working conditions and personality traits on the job satisfaction of media professionals
Rimscha, M. Bjørn von - 2015
Persistent link: https://www.econbiz.de/10011523042
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Die Neuordnung des Journalismus : eine Studie zur Gründung neuer Medienorganisationen
Buschow, Christopher - 2018
Persistent link: https://www.econbiz.de/10011701142
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Anything Goes 2.0 : zur Selbstdefinition der Medienberufe im digitalen Informationszeitalter
Pietzcker, Dominik - In: Verschwimmende Grenzen zwischen Journalismus, Public …, (pp. 65-78). 2017
Persistent link: https://www.econbiz.de/10011593958
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Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.; Borgerson, Janet L. - In: Gendering theory in marketing and consumer research, (pp. 171-178). 2017
Persistent link: https://www.econbiz.de/10011610801
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Masters of advertising copy
Frederick, Justus George (contributor) - 2015 - Repr. by Garland Publishing Inc. 1985
Persistent link: https://www.econbiz.de/10010417953
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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Écrivains malgré tout? : une histoire des rédacteurs de la publicité française du XIXe siècle à nos jours
Pelier, Nathalie - 2015
Persistent link: https://www.econbiz.de/10011417154
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Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.; Borgerson, Janet L. - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
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