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Journal of marketing research : JMR
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business ethics : JOBE
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
Journal of health economics
6
NBER Working Paper
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Discussion paper / Centre for Economic Policy Research
5
Journal of historical research in marketing
5
Journal of marketing communications
5
Review of industrial organization : RIO
5
Journal of advertising research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Rechtswissenschaftliche Forschung und Entwicklung
4
Southern economic journal
4
Wettbewerb in Recht und Praxis : wrp
4
Working papers / TSE : WP
4
Young consumers : insight and ideas for responsible marketers
4
CESifo working papers
3
Contemporary economic policy : a journal of Western Economic Association International
3
European journal of marketing : EJM
3
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
3
International journal of advertising : the review of marketing communications
3
International review of law and economics
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing
3
Kom / Kommission der Europäischen Gemeinschaften
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Working paper / Department of Commerce, College of Business, Massey University
3
Working papers in economics
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Applied economics letters
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Berliner wirtschaftsrechtliche Schriften
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CESifo Working Paper Series
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Discussion paper / Institute of Social and Economic Research
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Europäische Hochschulschriften / 2
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Forum public management : Diskussionspapier
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Health marketing quarterly
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ECONIS (ZBW)
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1
How encouraging niceness can incentivize nastiness : an unintended consequence of advertising reform
Jung, Minah H.
;
Critcher, Clayton R.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 147-161
Persistent link: https://www.econbiz.de/10011819719
Saved in:
2
Demand for "healthy" products : false claims and FTC regulation
Rao, Anita
;
Wang, Emily
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 968-989
Persistent link: https://www.econbiz.de/10011785006
Saved in:
3
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
4
Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.
;
Loureiro, Yuliya Komarova
;
Wood, Stacy
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
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