//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemix"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Consumer behaviour
1
Konsumentenverhalten
1
Marketing
1
Media mix
1
Mediamix-Strategie
1
QR-Code
1
Verbraucherverhalten
1
Werbewirkung
1
Werbewirkungsanalyse
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Sammlung
Aufsatz im Buch
19
Book section
19
Article in journal
14
Aufsatz in Zeitschrift
14
Hochschulschrift
8
Aufsatzsammlung
6
Collection of articles of several authors
4
Sammelwerk
4
Thesis
4
Handbook
3
Handbuch
3
Lehrbuch
3
Textbook
3
Graue Literatur
2
Non-commercial literature
2
Ratgeber
2
Arbeitspapier
1
Collection of articles written by one author
1
Conference paper
1
Guidebook
1
Konferenzbeitrag
1
Working Paper
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Neumann, Natalie
1
Published in...
All
Schriftenreihe Schwerpunkt Marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->