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Search: subject_exact:"Werbepsychologie"
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Wirtschaftspsychologie
14
Economic psychology
13
Behavioral economics
8
Theorie
8
Theory
8
Verhaltensökonomik
8
Consumer behaviour
6
Konsumentenverhalten
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Psychology of advertising
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Critical evaluations in business and management
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Exotic preferences : behavioral economics and human motivation
3
The evolution of brands : from signals of quality to storehouses of trust
3
An Elgar reference collection
2
The international library of critical writings in economics
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Development and underdevelopment : the political economy of global inequality
1
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History of marketing thought ; Volume 2
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Advertising and psychology
Gill, Leslie E.
-
2013
-
[Nachdr. der Ausg.] New York, Hutchinson, 1954
Persistent link: https://www.econbiz.de/10012875596
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
The work of Chris Argyris as critical organization practice
Bokeno, R. Michael
- In:
Chris Argyris : critical evaluations in business and …
,
(pp. 54-71)
.
2009
Persistent link: https://www.econbiz.de/10003861819
Saved in:
4
Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
Saved in:
5
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
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6
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
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7
Walter Dill Scott : pioneer industrial psychologist
Lynch, Edmund C.
-
2008
Persistent link: https://www.econbiz.de/10003644009
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8
Economics, psychology, and the literature of the subdiscipline of consumer behavior
Mittelstaedt, Robert A.
-
2008
Persistent link: https://www.econbiz.de/10003644617
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9
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
Saved in:
10
Because it is there : the challenge of mountaineering - for utility theory
Loewenstein, George F.
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 3-32)
.
2008
Persistent link: https://www.econbiz.de/10003729540
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11
The fall and rise of psychological explanations in the economics of intertemporal choice
Loewenstein, George F.
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 55-85)
.
2008
Persistent link: https://www.econbiz.de/10003729547
Saved in:
12
The psychology of curiosity : a review and reinterpretation
Loewenstein, George F.
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 121-177)
.
2008
Persistent link: https://www.econbiz.de/10003729556
Saved in:
13
Herbert A. Simon ; Vol. 1
Simon, Herbert Alexander
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003450675
Saved in:
14
Herbert A. Simon ; Vol. 2
Simon, Herbert Alexander
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003450677
Saved in:
15
Herbert A. Simon ; Vol. 3
Simon, Herbert A.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003450681
Saved in:
16
Recent developments in behavioral economics
Maital, Shlomo
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003401790
Saved in:
17
Construct validity in psychological tests
Cronbach, Lee J.
;
Meehl, Paul E.
-
2006
Persistent link: https://www.econbiz.de/10003805692
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18
Strategies of commitment and other essays
Schelling, Thomas C.
-
2006
Persistent link: https://www.econbiz.de/10003331218
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19
The achievement motive in economic growth
McClelland, David C.
- In:
Development and underdevelopment : the political …
,
(pp. 225-243)
.
2003
Persistent link: https://www.econbiz.de/10002252378
Saved in:
20
Happiness in economics
Easterlin, Richard A.
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10013388486
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