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~isPartOf:"Strategische Kommunikationsplanung"
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Advertising planning
5
Werbeplanung
5
Deutschland
4
Germany
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Cosmetics industry
1
Emscher
1
Hausgeräteindustrie
1
Home appliance industry
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Nature reserve
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Naturschutzgebiet
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Regional planning
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German
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Fischer-Appelt, Bernhard
1
Frink, Alexandra
1
Guckenberger, Anja
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Hardt, Jürgen
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Johanssen, Klaus-Peter
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Strategische Kommunikationsplanung
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
17
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
Journal of marketing communications
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Research
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Kohlhammer-Edition Marketing
5
Marketing : ZFP ; journal of research and management
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
Faculty & research / Insead : working paper series
4
Gabler Edition Wissenschaft
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Akzente
3
Applied Marketing Science / Angewandte Marketingforschung
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
European journal of operational research : EJOR
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
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ECONIS (ZBW)
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Dachmarkenaufbau : "Der Natur einen neuen Namen geben" ; nationale Naturlandschaften
Johanssen, Klaus-Peter
;
Weihe, Christiane
- In:
Strategische Kommunikationsplanung
,
(pp. 191-201)
.
2008
Persistent link: https://www.econbiz.de/10003645125
Saved in:
2
Medienarbeit I : "Sachsen-Anhalt ; wir stehen früher auf"
Frink, Alexandra
;
Fischer-Appelt, Bernhard
- In:
Strategische Kommunikationsplanung
,
(pp. 213-223)
.
2008
Persistent link: https://www.econbiz.de/10003645131
Saved in:
3
Medienarbeit II : "der Emscher-Erzähler"
Roth, Miriam
- In:
Strategische Kommunikationsplanung
,
(pp. 225-233)
.
2008
Persistent link: https://www.econbiz.de/10003645133
Saved in:
4
Produkt-PR : "keine Models - aber straffe Kurven"
Guckenberger, Anja
- In:
Strategische Kommunikationsplanung
,
(pp. 239-243)
.
2008
Persistent link: https://www.econbiz.de/10003645137
Saved in:
5
Events : "Familienmanagerin des Jahres"
Hardt, Jürgen
- In:
Strategische Kommunikationsplanung
,
(pp. 245-252)
.
2008
Persistent link: https://www.econbiz.de/10003645144
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