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~person:"Calder, Bobby J."
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Calder, Bobby J.
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International journal of market research : JMRS ; the journal of the Market Research Society
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Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
2
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
3
Kellogg on advertising & media
Calder, Bobby J.
(
contributor
)
-
Kellogg School of Management <Evanston, Ill.>
-
2008
Persistent link: https://www.econbiz.de/10004910988
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