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isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
17
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
Journal of marketing communications
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Research
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Handbuch Kommunikationsmanagement
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Kohlhammer-Edition Marketing
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Marketing : ZFP ; journal of research and management
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Strategische Kommunikationsplanung
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UTB / Betriebswirtschaftslehre
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft
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Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Akzente
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Applied Marketing Science / Angewandte Marketingforschung
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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European journal of operational research : EJOR
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Handbuch Unternehmenskommunikation
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Harvard-Business-Manager : das Wissen der Besten
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Measuring and managing brands
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The impact of parenting strategies on child smoking behavior : the role of child self-esteem trajectory
Yang, Zhiyong
;
Schaninger, Charles M.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 232-247
Persistent link: https://www.econbiz.de/10008759839
Saved in:
2
Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.
;
Andrews, J. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
Saved in:
3
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
Saved in:
4
The stealth influence of covert marketing and much ado about what may be nothing
Rotfeld, Herbert Jack
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 63-68
Persistent link: https://www.econbiz.de/10003717433
Saved in:
5
Pharmaceutical product placement : simply script or prescription for trouble?
Ta, Sonya
;
Frosch, Dominick L.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 98-106
Persistent link: https://www.econbiz.de/10003717439
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