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Advertising effects
30
Werbewirkung
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Consumer behaviour
20
Konsumentenverhalten
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Advertising
19
Werbung
19
Brand management
5
Internet marketing
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Hornikx, Jos
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Meurs, Frank van
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Sivakumaran, Bharadhwaj
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Journal of international consumer marketing
Journal of advertising research
256
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
184
Journal of promotion management : JPM
116
Psychology & marketing
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
77
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
36
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
The journal of brand management : an international journal
29
International journal of sports marketing & sponsorship
28
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
3
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
4
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
5
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
6
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
7
Endorsement effectiveness of celebrities versus social media influencers in the materialistic cultural environment of India
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 280-302
Persistent link: https://www.econbiz.de/10012515190
Saved in:
8
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
9
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
10
The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
Saved in:
11
Who is the celebrity endorser? : a content analysis of celebrity endorsements
Schimmelpfennig, Christian
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 220-234
Persistent link: https://www.econbiz.de/10011965973
Saved in:
12
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
13
Religion and perceptions of the regulation of controversial advertising
Wang, Zehua
;
Deshpande, Sameer
;
Waller, David S.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10011917500
Saved in:
14
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
15
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
16
The influence of cognitive load on nonverbal accuracy of caucasian and African-American targets : implications for ad processing
Andrzejewski, Susan A.
;
Podoshen, Jeffrey S.
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 83-90
Persistent link: https://www.econbiz.de/10011690498
Saved in:
17
The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising
Pan, Po-Lin
;
Meng, Juan
;
Lee, Pei-Ling
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10011669317
Saved in:
18
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
19
Message framing and collectivistic appeal in green advertising : a study of Chinese consumers
Xue, Fei
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
Saved in:
20
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
21
The effects of religion and religiosity on advertisement assessment among Lebanese consumers
Farah, Maya F.
;
El Samad, Lamis
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 344-369
Persistent link: https://www.econbiz.de/10010400565
Saved in:
22
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
23
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
24
West African immigrants’ perceptions of advertising in general and impact on buying decisions
Blankson, Charles
;
Spears, Nancy
;
Hinson, Robert
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 168-185
Persistent link: https://www.econbiz.de/10009566968
Saved in:
25
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
26
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
27
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
Saved in:
28
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
29
Western and Asian models in Japanese fashion magazine ads : the relationship with brand origins and international versus domestic magazines
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of international consumer marketing
21
(
2009
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10003890811
Saved in:
30
Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products
Chéron, Emmanuel J.
;
Pau, Rodi C.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10003902797
Saved in:
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