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Advertising media
3
USA
3
United States
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Werbeträger
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1983-1993
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Beer
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Bier
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1994-2004
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Advertising
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Advertising effects
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International journal of industrial organization
Journal of advertising research
13
SpringerLink / Bücher
8
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
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Breaking new ground in theory and practice
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
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Marketing intelligence & planning
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Psychology & marketing
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The journal of brand management : an international journal
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Theorie und Praxis der Werbung in den Massenmedien
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Working paper
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Düsseldorf Working Papers in Applied Management and Economics
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Düsseldorf working papers in applied management and economics
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European Advertising Academy
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Gabler Edition Wissenschaft
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Group decision and negotiation
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Handbuch Kommunikationsmanagement
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Handbuch der Marktforschung
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IME Working Paper
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International advertising and communication : current insights and empirical findings
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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ECONIS (ZBW)
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Media substitution in advertising : a spirited case study
Frank, Mark W.
- In:
International journal of industrial organization
26
(
2008
)
1
,
pp. 308-326
Persistent link: https://www.econbiz.de/10003629112
Saved in:
2
Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
Saved in:
3
Media substitution and economies of scale in advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
Saved in:
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