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isPartOf:"Journal of consumer behaviour : an international research review"
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Advertising effects
23
Werbewirkung
23
Consumer behaviour
18
Konsumentenverhalten
18
Emotion
4
Computerspiel
3
Kaufentscheidung
3
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Psychology of advertising
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Advertising planning
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Anstrichmittel
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Athletes
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Hassan, Louise M.
2
Ponnet, Koen
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Vanwesenbeeck, Ini
2
Walrave, Michel
2
Anderson, Ronald C.
1
Baaren, Rick B. van
1
Bakir, Aysen
1
Bal, Anjali
1
Bickart, Barbara
1
Burton, Jennifer L.
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Böhm, Gisela
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Chang, Hyo Jung
1
Dardis, Frank E.
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Dubé, Laurette
1
Fam, Kim Shyan
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Fang, Dan
1
Fon Sim Ong
1
Gorgulu, Vehbi
1
Grant, Philip Stanley
1
Gunter, Benjamin C.
1
Hansen, Jochim
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Hanss, Daniel
1
Hesapci Karaca, Özlem
1
Hill, Donna J.
1
Hooghuis, Mirjam
1
Jai, Tun-Min
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Jones, Rosalind
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Lieberman, Matthew
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Matthes, Jörg
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Merdin, Ezgi
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Messner, Matthias
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Mestas, Manina
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Michaelidou, Nina
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Mukherjee, Ashesh
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Naderer, Brigitte
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O'Boyle, Michael W.
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Parry, Sara
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Journal of consumer behaviour : an international research review
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
201
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
184
Journal of promotion management : JPM
116
Psychology & marketing
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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1
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
2
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
3
The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook
;
Shin, Seongyeon
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
Saved in:
4
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
5
Your ethnic model speaks to the culturally connected : differential effects of model ethnicity in advertisements and the role of cultural self-construal
Hesapci Karaca, Özlem
;
Merdin, Ezgi
;
Gorgulu, Vehbi
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011477202
Saved in:
6
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
Chang, Hyo Jung
;
O'Boyle, Michael
;
Anderson, Ronald C.
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10011580948
Saved in:
7
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
8
Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery
Burton, Jennifer L.
;
Hill, Donna J.
;
Bakir, Aysen
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10011477046
Saved in:
9
Neural correlates of sensory-enabling presentation : an fMRI study of image zooming and rotation video effects on line apparel shopping
Jai, Tun-Min
;
O'Boyle, Michael W.
;
Fang, Dan
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 342-350
Persistent link: https://www.econbiz.de/10010517312
Saved in:
10
Special issue : Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009738779
Saved in:
11
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Saved in:
12
Challenges to attitude and behaviour change through persuasion
Hassan, Louise M.
;
Michaelidou, Nina
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 91-92
Persistent link: https://www.econbiz.de/10009738788
Saved in:
13
Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley
;
Bal, Anjali
;
Parent, Michael
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
Saved in:
14
Perceived helpfulness of online consumer reviews : the role of message content and style
Schindler, Robert M.
;
Bickart, Barbara
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 234-243
Persistent link: https://www.econbiz.de/10009575344
Saved in:
15
Warning! : the following packet contains shocking images ; the impact of mortality salience on the effectiveness of graphic cigarette warning labels
Veer, Ekant
;
Rank, Tracy
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009575347
Saved in:
16
Active red sports car and relaxed purple-blue van : affective qualities predict color appropriateness for car types
Hanss, Daniel
;
Böhm, Gisela
;
Pfister, Hans-Rüdiger
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 368-380
Persistent link: https://www.econbiz.de/10009668427
Saved in:
17
Mixing emotions : the use of humor in fear advertising
Mukherjee, Ashesh
;
Dubé, Laurette
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10009548815
Saved in:
18
Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy
;
Virtue, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
Saved in:
19
Message strength and persuasion when consumers imagine product usage
Praxmarer-Carus, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
4
,
pp. 225-231
Persistent link: https://www.econbiz.de/10009297519
Saved in:
20
The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion
Reinhard, Marc-André
;
Messner, Matthias
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
4
,
pp. 179-191
Persistent link: https://www.econbiz.de/10003875838
Saved in:
21
Exploring memory for product names advertised with humour
Hansen, Jochim
;
Strick, Madelijn
;
Baaren, Rick B. van
; …
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 135-148
Persistent link: https://www.econbiz.de/10003820118
Saved in:
22
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
23
The influence of evidence type and product involvement on message-framing effects in advertising
Dardis, Frank E.
;
Shen, Fuyuan
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 222-238
Persistent link: https://www.econbiz.de/10003740932
Saved in:
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