//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The American economic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
22
Advertising
10
Theorie
6
Theory
6
USA
4
Fernsehen
2
Industrial organization
2
Industrieökonomik
2
Rundfunk und Fernsehen
2
United States
2
1970-1975
1
Advertising industry
1
Advertising regulation
1
Auction theory
1
Auktionstheorie
1
Betriebsgrösse
1
Branchenentwicklung
1
Consumer behaviour
1
Consumer demand theory
1
Data protection
1
Datenschutz
1
Economics of information
1
Feinmechanikwirtschaft
1
GSP auction
1
Generalized Second Prize auction
1
Information costs
1
Information dissemination
1
Informationskosten
1
Informationsverbreitung
1
Informationsökonomik
1
Internet-Auktion
1
Konsumentenverhalten
1
Market concentration
1
Marketing
1
Marktstruktur
1
Mehrproduktenfertigung
1
Monopol
1
Monopoly
1
Nachfragetheorie des Haushalts
1
Online auction
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Collection of articles of several authors
1
Sammelwerk
1
Language
All
Undetermined
12
English
10
Author
All
Butters, Gerard R.
2
Porter, Michael E.
2
Anderson, Simon P.
1
Athey, Susan
1
Comanor, William S.
1
Dinlersoz, Emin Murat
1
Ehrlich, Isaac
1
Fischer, Lawrence
1
Fisher, Franklin M.
1
Gans, Joshua
1
Harris, Christopher
1
Hilke, John C.
1
Hochman, Oded
1
Ichihashi, Shota
1
Johnson, Justin P.
1
Kartik, Navin
1
Kotowitz, Y.
1
Kwoka jr., John E.
1
Leffler, Keith B.
1
Luski, Israel
1
Mathewson, F.
1
Myatt, David P.
1
Nelson, Philip B.
1
Nichols, Len M.
1
Peterman, John L.
1
Renault, Régis
1
Sauer, Raymond D.
1
Spence, Michael
1
Stegeman, Mark
1
Telser, Lester G.
1
Varian, Hal R.
1
Wilson, Thomas A.
1
Yorukoglu, Mehmet
1
more ...
less ...
Published in...
All
The American economic review
Journal of advertising research
228
International journal of advertising : the review of marketing communications
192
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
161
Journal of advertising
157
Journal of marketing communications
140
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
80
Journal of marketing
72
Journal of historical research in marketing
70
European journal of operational research : EJOR
69
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Psychology & marketing
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
CESifo working papers
30
Esomar congress
30
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
22
of
22
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Online privacy and information disclosure by consumers
Ichihashi, Shota
- In:
The American economic review
110
(
2020
)
2
,
pp. 569-595
Persistent link: https://www.econbiz.de/10012205960
Saved in:
2
The VCG auction in theory and practice
Varian, Hal R.
;
Harris, Christopher
- In:
The American economic review
104
(
2014
)
5
,
pp. 442-445
Persistent link: https://www.econbiz.de/10010390935
Saved in:
3
Theory of Persuasion
Kartik, Navin
(
contributor
)
- In:
The American economic review
104
(
2014
)
5
,
pp. 457-474
Persistent link: https://www.econbiz.de/10010398923
Saved in:
4
Information and industry dynamics
Dinlersoz, Emin Murat
;
Yorukoglu, Mehmet
- In:
The American economic review
102
(
2012
)
2
,
pp. 884-913
Persistent link: https://www.econbiz.de/10009568916
Saved in:
5
The impact of targeting technology on advertising markets and media competition
Athey, Susan
;
Gans, Joshua
- In:
The American economic review
100
(
2010
)
2
,
pp. 608-613
Persistent link: https://www.econbiz.de/10008748843
Saved in:
6
Advertising content
Anderson, Simon P.
;
Renault, Régis
- In:
The American economic review
96
(
2006
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10003311765
Saved in:
7
On the simple economics of advertising, marketing, and product design
Johnson, Justin P.
;
Myatt, David P.
- In:
The American economic review
96
(
2006
)
3
,
pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
Saved in:
8
Advertising in competitive markets
Stegeman, Mark
- In:
The American economic review
81
(
1991
)
1
,
pp. 210-223
Persistent link: https://www.econbiz.de/10001104503
Saved in:
9
Did the Federal Trade Commission's advertising substantiation program promote more credible advertising?
Sauer, Raymond D.
- In:
The American economic review
80
(
1990
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10001084656
Saved in:
10
Advertising and economic welfare : comment
Hochman, Oded
- In:
The American economic review
78
(
1988
)
1
,
pp. 290-296
Persistent link: https://www.econbiz.de/10001047179
Saved in:
11
Advertising and economic welfare
Nichols, Len M.
- In:
The American economic review
75
(
1985
)
1
,
pp. 213-218
Persistent link: https://www.econbiz.de/10002576691
Saved in:
12
Noisy advertising and the predation rule in antitrust analysis
Hilke, John C.
;
Nelson, Philip B.
- In:
The American economic review
74
(
1984
)
2
,
pp. 367-371
Persistent link: https://www.econbiz.de/10002846135
Saved in:
13
Advertising and the price and quality of optometric services
Kwoka jr., John E.
- In:
The American economic review
74
(
1984
)
1
,
pp. 211-216
Persistent link: https://www.econbiz.de/10002345622
Saved in:
14
The derived demand for advertising : a theoretical and empirical investigation
Ehrlich, Isaac
;
Fischer, Lawrence
- In:
The American economic review
72
(
1982
)
3
,
pp. 366-388
Persistent link: https://www.econbiz.de/10002108879
Saved in:
15
Informative advertising and welfare
Kotowitz, Y.
;
Mathewson, F.
- In:
The American economic review
69
(
1979
)
3
,
pp. 284-294
Persistent link: https://www.econbiz.de/10002261841
Saved in:
16
New developments in the theory of monopolistic competition
Butters, Gerard R.
;
Porter, Michael E.
;
Spence, Michael
- In:
The American economic review
66
(
1976
)
2
,
pp. 392-414
Persistent link: https://www.econbiz.de/10001973697
Saved in:
17
Interbrand choice, media mix and market performance
Porter, Michael E.
- In:
The American economic review
66
(
1976
)
2
,
pp. 398-406
Persistent link: https://www.econbiz.de/10003653306
Saved in:
18
Supply and demand for advertising messages
Telser, Lester G.
- In:
The American economic review
56
(
1966
)
2
,
pp. 457-466
Persistent link: https://www.econbiz.de/10003694065
Saved in:
19
A survey of advertising and market structure
Butters, Gerard R.
- In:
The American economic review
66
(
1976
)
2
,
pp. 392-397
Persistent link: https://www.econbiz.de/10003507982
Saved in:
20
Advertising and the advantages of size
Comanor, William S.
;
Wilson, Thomas A.
- In:
The American economic review
59
(
1969
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003516075
Saved in:
21
Community antenna television systems and the regulation of television broadcasting
Fisher, Franklin M.
- In:
The American economic review
56
(
1966
)
2
,
pp. 320-329
Persistent link: https://www.econbiz.de/10003548322
Saved in:
22
Concentration of control and the price of television time
Peterman, John L.
- In:
The American economic review
61
(
1971
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10003650595
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->