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~person:"Martin, Brett A. S."
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Advertising effects
2
Celebrity endorsement
2
Celebrity-Werbung
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Werbewirkung
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1
Advertising planning
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Großbritannien
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Martin, Brett A. S.
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European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
2
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
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