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subject:"Reputation"
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Reputation
Celebrity endorsement
793
Celebrity-Werbung
793
Advertising effects
435
Werbewirkung
435
Consumer behaviour
293
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293
Markenimage
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207
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Social Web
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69
Credibility
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59
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celebrity endorsement
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1
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Psychology & marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Applied economics letters
1
Asia Pacific journal of marketing and logistics
1
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1
Corporate reputation review : an international journal
1
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1
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1
European business review
1
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1
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ECONIS (ZBW)
23
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1
The development of reputational capital : how social media influencers differ from traditional celebrities
Hess, Alexandra C.
;
Dodds, Sarah
;
Rahman, Nadia
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1236-1252
Persistent link: https://www.econbiz.de/10013413229
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
4
Celebrity CEOs and financial statement readability
Chahyadi, Candra S.
;
Doan Trang
;
Eduardo, Benjamim
- In:
International journal of governance and financial …
1
(
2023
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10014312065
Saved in:
5
Actions in the spotlight : differential effects of corporate social responsibility actions on organizational celebrity
Turner, Kyle D.
- In:
Corporate social responsibility and environmental management
29
(
2022
)
4
,
pp. 860-870
Persistent link: https://www.econbiz.de/10013274613
Saved in:
6
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
7
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
8
Effects of celebrity credibility on country's reputation : a comparison of an olympic star and a political leader
Yoo, Jae-woong
;
Lee, Hyun-seon
;
Jin, Young-ju
- In:
Corporate reputation review : an international journal
21
(
2018
)
3
,
pp. 127-136
Persistent link: https://www.econbiz.de/10011915405
Saved in:
9
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
10
The appointment of celebrities to corporate boards in China : sword or shield?
Luo, Jin-hui
;
Huang, Zeyue
;
Lin, Zhiru
- In:
Applied economics letters
24
(
2017
)
13/15
,
pp. 1001-1004
Persistent link: https://www.econbiz.de/10011716522
Saved in:
11
Examining the impact of brand transgression on consumers' perceptions of celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011633833
Saved in:
12
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
Saved in:
13
Effects of sport celebrity transgressions : an exploratory study
Sassenberg, A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011304061
Saved in:
14
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
15
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
Saved in:
16
Celebrity endorsements, firm value, and reputation risk : evidence from the Tiger Woods scandal
Knittel, Christopher R.
;
Stango, Victor
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10010345173
Saved in:
17
Celebrity scandal fallout : how attribution style can protect the sponsor
Um, Nam-hyun
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 529-541
Persistent link: https://www.econbiz.de/10009775022
Saved in:
18
Arrest record or openly gay : the impact of athletes' personal lives on endorser effectiveness
Parker, Heidi M.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009579957
Saved in:
19
It is a match : the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
Choi, Sejung Marina
;
Rifon, Nora J.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 639-650
Persistent link: https://www.econbiz.de/10009615248
Saved in:
20
Product effects on endorser image : the potential of reverse image transfer
Charbonneau, Jan
;
Garland, Ron
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
1
,
pp. 101-110
Persistent link: https://www.econbiz.de/10003943923
Saved in:
21
Public relations for players
Skinner, James
- In:
Sport public relations and communication
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003949035
Saved in:
22
Celebrity capital as a strategic asset : implications for new venture strategies
Hunter, Erik J.
;
Burgers, Henri
;
Davidsson, Per
- In:
Entrepreneurial strategic content
,
(pp. 137-160)
.
2009
Persistent link: https://www.econbiz.de/10008738104
Saved in:
23
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
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