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subject:"Brand image"
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Search: subject_exact:"Women's clothing"
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Brand image
Damenbekleidung
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USA
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Frauen
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Consumer behaviour
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1970-2007
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Jung, Jaehee
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Shen, Dong
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Journal of East-West business
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Brand equity of luxury fashion brands among Chinese and US young female consumers
Jung, Jaehee
;
Shen, Dong
- In:
Journal of East-West business
17
(
2011
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10009303086
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Der Einfluss des Geschäftsstättenimages auf die Produktbewertung von Handelsmarken
Hardwig, Saskia
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566249
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