//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Esch, Franz-Rudolf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Word of mouth"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
5
Virales Marketing
5
Brand management
3
Markenführung
3
Advertising effects
2
Brand
2
Markenartikel
2
Werbewirkung
2
Advertising media
1
Advertising planning
1
Beziehungsmarketing
1
Brand experience
1
Brand familiarity
1
Consumer behaviour
1
Customer experience management
1
Einzelhandel
1
Emotion
1
Experiential retail
1
Information dissemination
1
Informationsverbreitung
1
Konsumentenverhalten
1
Luxury brand
1
Luxury goods
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Pop-up brand store
1
Public relations
1
Relationship marketing
1
Retail trade
1
Social Web
1
Social web
1
Strategic management
1
Strategisches Management
1
Werbeplanung
1
Werbeträger
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Language
All
German
4
English
1
Author
All
Esch, Franz-Rudolf
Berger, Jonah
18
Law, Chun Hung Roberts
17
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
15
Mayzlin, Dina
14
Godes, David
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bigné Alcañiz, J. Enrique
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Pelsmacker, Patrick de
10
Peres, Renana
10
Ranaweera, Chatura
10
Rui, Huaxia
10
Verlegh, Peeter
10
Dens, Nathalie
9
Jin, Ginger Zhe
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Xie, Jinhong
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Beck, Jonathan
8
Fan, Weiguo
8
Gopinath, Shyam
8
Gu, Bin
8
more ...
less ...
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Strategie und Technik des Automobilmarketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Saved in:
2
Die Kommunikation orchestrieren
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Krieger, Kai Harald
; …
- In:
Strategie und Technik des Automobilmarketing
,
(pp. 171-209)
.
2013
Persistent link: https://www.econbiz.de/10010426299
Saved in:
3
Wirkung emotionaler Inhalte in Viraler Markenkommunikation auf Einstellung und Weiterleitungsverhalten in Interaktion mit Markenstärke und medialer Rezeption
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Gawlowski, Dominika
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10009626278
Saved in:
4
Virale Markenkommunikation : wirksame Interaktion statt "Trial and Error"
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Stenger, Daniel
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10003803910
Saved in:
5
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->