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Young adults
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Journal of marketing theory and practice
NBER working paper series
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Young consumers : insight and ideas for responsible marketers
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Developing successful global strategies for marketing luxury brands
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Lehrstuhl für Betriebswirtschaftslehre, insb. Organisation, Personal- und Informationsmanagement, Univ.-Prof. Dr. Christian Scholz / Universität des Saarlandes
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A multi-method exploration of the relationship between knowledge and risk : the impact on millennials’ retirement investment decisions
Larson, Lindsay R. L.
;
Eastman, Jacqueline K.
;
Bock, Dora E.
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10011450459
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2
Consumer ethics of adolescents
Flurry, Laura A.
;
Swimberghe, Krist
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011450460
Saved in:
3
The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
Saved in:
4
Investigating the potential influence of the internet as a new socialization agent in context with other traditional socialization agents
Barber, Nelson A.
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10009777321
Saved in:
5
Boomers and their babies : an exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations
Loroz, Peggy Sue
;
Helgeson, James G.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 289-306
Persistent link: https://www.econbiz.de/10009787444
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