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~person:"Mulken, Margot van"
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Mulken, Margot van
Kaiser, Ulrich
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
International advertising and communication : current insights and empirical findings
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
6
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Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van
;
Mulken, Margot van
;
Nedertigt, Ulrike
- In:
The changing roles of advertising : [extended versions …
,
(pp. 351-364)
.
2013
Persistent link: https://www.econbiz.de/10009773933
Saved in:
2
Rhetorical figures in German and Dutch print advertisements
Mulken, Margot van
;
Toorn, Lydia van
- In:
Kooperation und Effizienz in der …
,
(pp. 219-231)
.
2008
Persistent link: https://www.econbiz.de/10003700688
Saved in:
3
Rhetorical figures in German and Dutch print advertisements
Mulken, Margot van
;
Toorn, Lydia van
- In:
Kooperation und Effizienz in der …
,
(pp. 219-231)
.
2006
Persistent link: https://www.econbiz.de/10003323062
Saved in:
4
Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
Saved in:
5
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
6
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
Saved in:
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