Blechschmidt, Jörg - 2022 - 1st ed. 2022.
-- Chapter 8. Trend radar: overview of relevant trends -- Chapter 9. Trend management as a corporate function -- Chapter 10. A …This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in … companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management …