Search Results - subject:"Consumer behaviour"

AI, security, and trust in the digital wallet : evidence from current Romanian FinTech users

Bodorin, Bianca-Eugenia; Ciobanu, Eliza - 2026

security and blockchain shape consumer behaviour. This article examines current FinTech users, focusing on mobile banking …

Persistent link: https://www.econbiz.de/10015591110

Generational and economic differences in the effectiveness of product placement : a predictive approach using CART analysis

Vrtana, David; Duricova, Lucia - 2026

Product placement has become an integral part of contemporary marketing communication, aiming to influence consumer attitudes and purchasing behaviour through subtle brand exposure in audiovisual media. Despite its growing prevalence, the effectiveness of product placement in shaping purchase...

Persistent link: https://www.econbiz.de/10015625319

Effects of the moderating role of trendiness on brand image, E-WOM, brand attitude and online purchase intention : Rashad Maharramov; Bahman Huseynli; Gözde Kandemir Çomoğlu

Maharramov, Rashad; Huseynli, Bahman; Kandemir … - 2026

Azerbaijani fast-food sector can be useful for practitioners in helping brand managers better understand consumer behaviour and …

Persistent link: https://www.econbiz.de/10015644302

Supply chain challenge : how can retailers encourage environmentally sustainable consumer behaviours in the last mile? : a systematic literature review

Bălan, Carmen; Munthiu, Maria-Cristiana - 2026

In supply chains, the focus on last-mile logistics, environmental sustainability, and consumer behaviour became a … at the intersection of three fields: sustainable last-mile logistics, sustainable consumer behaviour, and retail …

Persistent link: https://www.econbiz.de/10015667060

Do service bundlers and non-bundlers perceive switching barriers differently?

Tesfom, Goitom - 2026

Persistent link: https://www.econbiz.de/10016059210

Marketing effectiveness in emerging Mekong markets : an fsQCA of influencer-led sustainable branding

Nopsuwan, Ronnaphop - 2026

Persistent link: https://www.econbiz.de/10016061169

Who adopts generative AI? : financial digital engagement, the age divide and trust as a barrier : evidence from Spanish household microdata

Giner-Pérez, José-Miguel - 2026

Background: Generative artificial intelligence (GenAI) is diffusing among consumers at exceptional speed, yet little is known about how its adoption relates to households' prior engagement with digital financial services, or about the barriers associated with non-adoption. Methods: Using...

Persistent link: https://www.econbiz.de/10016064390

The role of scarcity cues and consumer attitudes in driving compulsive buying : an S-O-R analysis of flash sales in e-commerce

Bekaroğlu Özatar, Aslıhan; Varan, Aysun - 2026

Persistent link: https://www.econbiz.de/10016059208

Toward charity engagement of generation Z : do gender and economic standing of household matter?

Badowska, Sylwia; Delińska, Liwia - 2025

In Poland, non-profit organizations face challenges in attracting and engaging donors, especially of younger ages, in charity. The study explores factors such as gender and household economic standing of Generation Z's representatives in order to determine charity engagement in the wake of the...

Persistent link: https://www.econbiz.de/10015655158

Examining the influence of branding strategy, consumer satisfaction, and behaviour on customer loyalty : a case study at Mega Easy Losari Seblak Shop

Dumadi; Febrayanto, Catur Raharjo; Ningarum, Lintang Prahita - 2026

Persistent link: https://www.econbiz.de/10015627852