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  • Search: subject:"Kaufentscheidung"
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Year of publication
Subject
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Konsumentenverhalten 111,375 Consumer behaviour 111,367 Beziehungsmarketing 14,118 Relationship marketing 14,111 Theorie 13,437 Theory 13,420 Markenführung 9,870 Brand management 9,868 Online-Handel 9,688 Online retailing 9,687 Markenimage 8,647 Brand image 8,621 Social Web 8,067 Social web 8,067 Kundenzufriedenheit 7,812 Customer satisfaction 7,809 Markenartikel 7,568 Brand 7,550 Online-Marketing 6,358 Internet marketing 6,333 Experiment 5,790 Dienstleistungsqualität 5,570 Service quality 5,570 Einzelhandel 5,460 Werbewirkung 5,398 Retail trade 5,377 Advertising effects 5,369 Electronic Commerce 5,361 E-commerce 5,227 Emotion 4,925 USA 4,544 United States 4,404 Private consumption 4,217 Privater Konsum 4,217 Deutschland 4,138 Marketingmanagement 4,117 Marketing management 4,096 Werbung 4,076 Advertising 4,009 Viral marketing 3,998
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Online availability
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Undetermined 45,272 Free 29,084 CC license 3,170 Digitizable 45
Type of publication
All
Article 79,066 Book / Working Paper 34,964 Journal 165
Subcategories
All
Article in journal 70,790 Working paper 7,943 Book section 6,137 Proceedings 1,121 Case study 335 Textbook 253 Government document 171 Statistics 90 Literature review 75 Guidebook 62 Handbook 54 Glossary included 44 Report 42 Review 37 Introduction 10 Reference work 7 Biography 5
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Language
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English 107,032 German 6,174 French 341 Undetermined 266 Polish 118 Spanish 85 Italian 75 Swedish 35 Russian 33 Danish 28 Norwegian 22 Dutch 21 Portuguese 20 Finnish 14 Hungarian 14 Slovak 10 Czech 6 Croatian 5 Romanian 4 Bulgarian 3 Slovenian 3 Arabic 2 Multiple languages 2 Serbian 2 Chinese 2 Bosnian 1 Lithuanian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
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Han, Heesup 160 Belk, Russell W. 143 Mattila, Anna S. 132 Grunert, Klaus G. 115 Phau, Ian 105 Loureiro, Sandra Maria Correia 98 Lusk, Jayson L. 98 Septianto, Felix 97 Dwivedi, Yogesh K. 94 Huber, Frank 94 Wansink, Brian 90 Grewal, Dhruv 89 Agarwal, Sumit 88 Foxall, Gordon R. 83 Gierl, Heribert 83 Law, Rob 83 Bagozzi, Richard P. 82 Sheth, Jagdish N. 82 Wiedmann, Klaus-Peter 82 Herrmann, Andreas 81 Bauer, Hans H. 80 Nayga, Rodolfo M. <Jr.> 80 Paul, Justin 79 Usman, Osly 78 Chintagunta, Pradeep K. 76 Kim, Jungkeun 76 Hollebeek, Linda D. 75 Cherchye, Laurens 73 Verhoef, Peter C. 73 Janssen, Maarten C. W. 72 Khare, Arpita 72 Ko, Eunju 72 Rock, Bram de 72 Kim, Seongseop 71 Thaichon, Park 71 Woodside, Arch G. 70 Krishna, Aradhna 69 Stavins, Joanna 68 Sutter, Matthias 65 Jang, Soocheong 64
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Institution
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National Bureau of Economic Research 689 Springer Fachmedien Wiesbaden 137 OECD 87 European Commission / Joint Research Centre 64 European Commission / Directorate-General for Justice and Consumers 60 London Economics 50 IPSOS 47 American Marketing Association 39 Verlag Dr. Kovač 39 Consumers, Health, Agriculture and Food Executive Agency 37 European Commission / Directorate-General for Health and Food Safety 36 IGI Global 35 Deloitte consortium 32 International Energy Agency 30 Edward Elgar Publishing 29 GFK 26 Institut für Demoskopie Allensbach 26 Books on Demand GmbH <Norderstedt> 25 Friedrich-Schiller-Universität Jena 21 Information Resources Management Association 20 Nordic Council of Ministers 18 European Parliament / Directorate-General for Internal Policies of the Union 16 Nomos Verlagsgesellschaft 16 INSEAD 15 Center Data 14 Deloitte 14 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 14 Wageningen Economic Research 14 Christian-Albrechts-Universität zu Kiel 13 Rheinisch-Westfälische Technische Hochschule Aachen 13 Universität Mannheim 13 Europäische Kommission / Gemeinsame Forschungsstelle 12 European Commission / Directorate General for Maritime Affairs and Fisheries 11 European Commission / Directorate-General for Health and Consumers 11 Gesellschaft für Ökologische Kommunikation mbH 11 Organisation for Economic Co-operation and Development 11 World Bank 11 Österreichisches Institut für Wirtschaftsforschung 11 European Central Bank 10 Gesellschaft für Konsum-, Markt- und Absatzforschung 10
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Published in...
All
Journal of retailing and consumer services 2,618 Journal of business research : JBR 2,583 International journal of hospitality management 1,082 International journal of consumer studies 995 Psychology & marketing 973 Asia Pacific journal of marketing and logistics 740 NBER working paper series 686 Journal of consumer research : JCR ; an interdisciplinary bimonthly 643 The journal of product & brand management 598 Tourism management : research, policies, practice 492 NBER Working Paper 491 International journal of contemporary hospitality management 490 Management science : journal of the Institute for Operations Research and the Management Sciences 477 Cogent business & management 467 International journal of advertising : the review of marketing communications 460 Working paper / National Bureau of Economic Research, Inc. 451 Marketing science 448 Journal of fashion marketing and management 426 Journal of marketing 426 Journal of travel and tourism marketing 420 The journal of brand management : an international journal 418 Journal of marketing research : JMR 414 Journal of retailing 406 Marketing letters : a journal of research in marketing 404 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 403 Journal of the Academy of Marketing Science 402 European journal of marketing : EJM 395 Journal of consumer behaviour 393 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 390 Journal of international consumer marketing 387 Journal of marketing communications 385 SpringerLink / Bücher 376 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 364 Journal of marketing management : MM 362 Marketing intelligence & planning 357 Technological forecasting & social change : an international journal 355 The journal of services marketing 343 The international review of retail, distribution and consumer research 341 Journal of hospitality marketing & management 328 Journal of Islamic marketing 320
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Source
All
ECONIS (ZBW) 112,947 USB Cologne (EcoSocSci) 1,227 EconStor 10 USB Cologne (business full texts) 8 RePEc 3
Showing 1 - 10 of 106,062
 
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Social Commerce verstehen – Chancen erkennen : Strategien, Checklisten und Tools für erfolgreiches Social Selling
Dahm, Markus H.; Dornach, Philipp - 2025
Von der Plattformökonomie zum Social Commerce -- Datenerhebung mit dem Kundenmonitor Deutschland -- Einblicke in das Konsumentenverhalten -- Chancen nutzen, Barrieren abbauen – Handlungsempfehlungen für Social Commerce -- Neue Rollen im Social Commerce: Marketing und Vertrieb -- Risiken im...
Persistent link: https://www.econbiz.de/10015461525
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The impact of green marketing strategies on consumer purchase intentions toward ECO-friendly products in Southeast Asia
Xia, Zongwen - 2026
Persistent link: https://www.econbiz.de/10015616809
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Extending green technology adoption models : determinants of MSMEs' purchase intention for a hybrid solar-electric cart in urban Indonesia
Purwanto, Edi; Nugraha, Hari; Siregar, Ismail Alif - 2026
Persistent link: https://www.econbiz.de/10015617046
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33 Phänomene der Kaufentscheidung
Oetzel, Sebastian; Luppold, Andreas - 2024
Understanding the customer's purchasing decisions per purchasing phase -- Advertising - How do I become aware of the product? -- How do I plan the purchase? -- What role does the price play in the purchasing decision? -- What influence do promotions have on the purchasing decision? -- What...
Persistent link: https://www.econbiz.de/10015177940
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Political identity and consumer behaviour : Musk and Tesla in Germany
Buggle, Johannes; Butschek, Sebastian; Tenschert, Elian - 2026
We study how a political identity shock affects high-stakes consumption choices. Late in 2024, Elon Musk endorsed Germany's far-right Alternative für Deutschland. We document that after this, Tesla sales rose by up to 30 percent in right-leaning districts relative to left-leaning ones, without...
Persistent link: https://www.econbiz.de/10015617211
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Konsumverhalten verstehen, beeinflussen und messen : Die Psychologie hinter effektivem Marketing
Stegemann, Manuel - 2024
Einleitung - Worum geht es in diesem Buch? -- Ethische Betrachtung -- PART I: Fachliche und methodische Grundlagen -- Fachliche Grundlagen der Konsumentenpsychologie -- Methodische Grundlagen für empirisches Arbeiten -- PART II: Beeinflussung in der Wahrnehmungsphase mit geeigneten Behavioral...
Persistent link: https://www.econbiz.de/10014552603
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Behavioural and policy drivers of electric vehicle repurchase intention in Malaysia : insights for an inclusive energy transition
Chong, Kim Mee; Aziz, Atif; Parveen, Manam; He, Long; … - 2026
Persistent link: https://www.econbiz.de/10015617387
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Händlerbewertungen als Conversiontreiber : Umgang mit Bewertungen im E-Commerce – mit Handlungsleitfaden
Moseler, Connor - 2024
Wie Sie von diesem Buch profitieren -- Wichtige theoretische Grundlagen -- E-Commerce im Wandel -- Warum Vertrauenswürdigkeit im E-Commerce wichtig ist -- Gängige Möglichkeiten, Ihr E-Commerce zu bewerten -- Die Macht der Meinungen: Einfluss von Bewertungen und Rezensionen auf die...
Persistent link: https://www.econbiz.de/10014515489
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Household consumption in Colombia: a nonlinear cointegrating approach
Arango Thomas, Luis Eduardo; Flórez, Luz A.; Posada, … - 2026
Persistent link: https://www.econbiz.de/10015617560
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Shopping versus shipping : a spatial competition theory of E-commerce
Gokan, Toshitaka; Thisse, Jacques-François; Zhu, Xiwei - 2026
Persistent link: https://www.econbiz.de/10015617925
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Shopping versus shipping : a spatial competition theory of e-commerce
Gokan, Toshitaka; Thisse, Jacques-François; Zhu, Xiwei - 2026
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