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  • Search: subject:"Media"
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Year of publication
Subject
All
Social Web 26,664 Social web 26,662 Online-Marketing 15,351 Internet marketing 15,242 Consumer behaviour 11,216 Konsumentenverhalten 11,175 Online-Handel 4,613 Online retailing 4,612 Electronic Commerce 4,440 Mediensektor 4,267 Media industries 4,265 E-commerce 4,236 Internet 3,986 Kommunikationsmedien 3,913 Communication media 3,903 Deutschland 3,845 Relationship marketing 3,696 Beziehungsmarketing 3,686 Germany 3,441 Viral marketing 3,419 Virales Marketing 3,415 Soziales Netzwerk 3,306 Social media 3,265 Social network 3,122 social media 3,120 Brand management 3,044 Werbewirkung 3,044 Advertising 3,030 Markenführung 3,027 Advertising effects 3,019 Werbung 2,984 Theorie 2,951 Theory 2,906 Marketingmanagement 2,635 Marketing management 2,607 Web 2.0 technologies 2,310 Web 2.0-Technologien 2,310 USA 2,234 United States 2,094 Mediennutzung 2,064
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Online availability
All
Undetermined 23,256 Free 14,925 CC license 1,381 Digitizable 7
Type of publication
All
Article 37,917 Book / Working Paper 22,452 Journal 401 Other 53
Subcategories
All
Article in journal 30,120 Book section 6,723 Working paper 4,549 Proceedings 1,059 Case study 811 Guidebook 324 Textbook 301 Government document 267 Statistics 167 Handbook 126 Review 100 Report 61 Glossary included 57 Reference work 50 Biography 28 Literature review 26 Introduction 19 Newspaper 14 Annual report 10 Law 10 Dissertation 2
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Language
All
English 48,871 German 8,802 Undetermined 2,519 Hungarian 269 French 229 Spanish 145 Italian 45 Polish 44 Russian 41 Portuguese 29 Swedish 28 Danish 12 Dutch 11 Finnish 10 Norwegian 10 Serbian 9 Croatian 8 Bulgarian 6 Romanian 6 Czech 5 Lithuanian 5 Turkish 4 Slovak 3 Vietnamese 3 Belarusian 2 Latvian 2 Slovenian 2 Ukrainian 2 Afrikaans 1 Bosnian 1 Indonesian 1 Albanian 1 Chinese 1
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Author
All
Press, World Trade 172 Budzinski, Oliver 106 Kind, Hans Jarle 85 Dewenter, Ralf 81 Hess, Thomas 75 Petrova, Maria 73 Law, Rob 70 Thomas, Tobias 69 Wirtz, Bernd W. 65 Enikolopov, Ruben 63 Dwivedi, Yogesh K. 62 Tucker, Catherine 62 Waldfogel, Joel 62 Gentzkow, Matthew Aaron 58 Kreutzer, Ralf T. 58 Zhuravskaya, Ekaterina 56 Whinston, Andrew B. 55 Roth, Christopher 54 Anderson, Simon P. 51 Peitz, Martin 48 Durante, Ruben 47 Stroebel, Johannes 47 Tan, Yong 47 Goldfarb, Avi 45 Qiu, Liangfei 45 Sabatini, Fabio 43 Picard, Robert G. 41 Siegert, Gabriele 41 Strömberg, David 41 Adena, Maja 40 Kuchler, Theresa 40 Shapiro, Jesse M. 40 Skiera, Bernd 40 Thaichon, Park 40 Sjurts, Insa 39 Sobbrio, Francesco 39 Filieri, Raffaele 38 Ghose, Anindya 38 Cagé, Julia 36 Friedrichsen, Mike 36
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Institution
All
IGI Global 224 Springer Fachmedien Wiesbaden 224 National Bureau of Economic Research 206 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 88 Institut für Demoskopie Allensbach 68 OECD 61 eSocialSciences 60 European University Institute 58 European University Institute / Robert Schuman Centre for Advanced Studies 45 Europäische Kommission 44 Nomos Verlagsgesellschaft 40 C.E.P.R. Discussion Papers 37 European Commission / Joint Research Centre 36 Economics Research, World Bank Group 25 European Commission / Directorate-General for Communications Networks, Content and Technology 23 Europäische Kommission / Generaldirektion Bildung und Kultur 23 Books on Demand GmbH <Norderstedt> 21 Information Resources Management Association 21 Edward Elgar Publishing 20 London School of Economics (LSE) 20 American Marketing Association 19 International Telecommunications Society (ITS) 18 Verlag Dr. Kovač 18 European Research Centre on Migration and Ethnic Relations <Utrecht> 17 Springer-Verlag GmbH 17 Haufe-Lexware GmbH & Co. KG 16 Agricultural and Applied Economics Association - AAEA 15 CESifo 15 Consumers, Health, Agriculture and Food Executive Agency 15 European Commission / Directorate-General for the Information Society and Media 15 GFK 15 Organisation for Economic Co-operation and Development 15 Center Data 14 Springer Gabler <Firma> 14 Wageningen Economic Research 14 Arbeitsgemeinschaft Media-Analyse 13 Center for Tobacco Control Research and Education, UC San Francisco 13 European Parliament / Directorate-General for Internal Policies of the Union 13 International Institute of Social and Economic Sciences 13 Universität Mannheim 13
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Published in...
All
Journal of business research : JBR 728 Journal of retailing and consumer services 440 SpringerLink / Bücher 385 Technological forecasting & social change : an international journal 305 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 302 International journal of internet marketing and advertising : IJIMA 301 International journal of advertising : the review of marketing communications 271 Information systems research : ISR 237 Journal of advertising research 226 Marketing science 223 Management science : journal of the Institute for Operations Research and the Management Sciences 220 NBER working paper series 207 Tourism management : research, policies, practice 206 Electronic commerce research 200 CESifo working papers 198 Psychology & marketing 195 Journal of management information systems : JMIS 190 Journal of marketing communications 189 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 189 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 185 Springer eBook Collection 181 Discussion papers / CEPR 172 International journal of hospitality management 167 Journal of media business studies 167 The journal of media economics 159 International journal of electronic marketing and retailing : IJEMR 152 Online Information Review 151 International journal of business information systems : IJBIS 146 Asia Pacific journal of marketing and logistics 140 Journal of internet commerce 136 Journal of promotion management : innovations in planning and applied research 135 Cogent business & management 134 Business horizons 131 Finance research letters 131 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 130 Working paper / National Bureau of Economic Research, Inc. 130 Physica A: Statistical Mechanics and its Applications 127 Industrial marketing management : the international journal for industrial and high-tech firms 126 NBER Working Paper 126 CESifo Working Paper 121
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Source
All
ECONIS (ZBW) 50,840 Other ZBW resources 3,167 USB Cologne (EcoSocSci) 2,659 RePEc 2,225 EconStor 1,283 BASE 560 ArchiDok 71 USB Cologne (business full texts) 18
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Showing 1 - 10 of 55,115
 
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News media bargaining codes
Sandrini, Luca; Somogyi, Robert - 2026
Persistent link: https://www.econbiz.de/10016083345
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News media bargaining codes
Sandrini, Luca; Somogy, Robert - 2024
Book / Working Paper
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News Media Bargaining Codes
Sandrini, Luca; Somogyi, Robert - 2023
Book / Working Paper
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Der Social-Media-Zyklus : Schritt für Schritt zum systematischen Social-Media-Management im Unternehmen
Decker, Alexander; Gust, Benjamin - 2026 - 3. Auflage
Teil I – Grundlagen Social Media und Social-Media-Strategie -- Zur Motivation und Aufbau des Buches -- Geschichte von … Social Media -- Definitorische Grundlagen und Mechanismen von Social Media -- Entwicklung eines systematischen Social-Media …-Management-Ansatzes – Der Social-Media-Zyklus -- Teil II – Die 10 Schritte des Social-Media-Zyklus im Detail -- Schritt 0: Briefen -- Schritt 1 …
Persistent link: https://www.econbiz.de/10015650378
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Der Social-Media-Zyklus : Schritt für Schritt zum systematischen Social-Media-Management im Unternehmen
Decker, Alexander - 2019
Book / Working Paper
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Der Social-Media-Zyklus : Schritt für Schritt zum systematischen Social-Media-Management im Unternehmen
Decker, Alexander J. - 2019
Book / Working Paper
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AI and the recentralization of the global media economy : beyond disruption
Vukanović, Zvezdan - 2026
intelligence is reshaping global media industries, organizations, and products, while also advancing conceptual frameworks for … understanding the emerging dynamics of media power.”—Eli Noam, Professor Emeritus, Columbia Business School, Columbia University …, New York “This masterful and comprehensive study of the impact and influence of AI on the global media landscape is an …
Persistent link: https://www.econbiz.de/10016083877
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Results report : towards a theory of media consumption value
Erdmann, Nina; Wolter, Lisa-Charlotte; Kenning, Peter; … - 2025
This hypothesis paper advances the conceptual groundwork for exploring the consumer perspective on media use and the … perceived value of media. It addresses three central questions: (1) which theoretical foundations are available to build upon … specificities of media consumption. The findings provide the framework for developing the discussion guide for the first stage of …
Persistent link: https://www.econbiz.de/10015557193
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Public service media organizations and society : a guide for the next generation of leaders
Mottaghi, Javad; Fralich, Russell; Hafsi, Taïeb - 2026
Part I: Introduction -- Chapter 1: A Strategic View of Public Service Media -- Part II: External Challenges -- Chapter … 2: Managing Key External Stakeholders -- Chapter 3: Dealing with Commercial and Giant Digital Media Conglomerates … -- Chapter 4: Recognizing Public Service Functions of Private Media -- Chapter 5: Dealing with Social Crisis and Conflicts …
Persistent link: https://www.econbiz.de/10015640761
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Freedom of the media
Rozgonyi, Krisztina; Mir, Joan Barata; Price, Monroe Edwin - 2026
This paper revisits the concept of freedom of the media in the context of digital societies. It distinguishes between … freedom of the media as an individual human right and media freedom as an institutional guarantee of autonomy and … understanding of freedom of the media that integrates epistemic and normative dimensions, connecting human rights protection with …
Persistent link: https://www.econbiz.de/10016086251
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Making teenagers read newspapers : a nationwide experiment in french high schools
Briole, Simon; Cagé, Julia; Prat, Andrea - 2026
Persistent link: https://www.econbiz.de/10015669761
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Beyond the pair : media archetypes and complex channel synergies in advertising
Bell, J. Jason; Thomaz, Felipe; Stephen, Andrew T. - 2025
Persistent link: https://www.econbiz.de/10015420899
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Stock market performance in the media : reporting big news, missing the big picture?
Ciccone, Antonio; Rusche, Felix - 2026
market performance becomes negative when weighted by the amount of media coverage. We propose an explanation for this media … negativity bias that does not rely on a bad-news bias in news selection. Instead, it rests on two observations: the media … daily stock market performance between days with and without news coverage. We explain and quantify the link between media …
Persistent link: https://www.econbiz.de/10015614907
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Handbook of Media and Communication Economics : A European Perspective
2024
Advertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalism -- Book …/Book Groups -- Changing Use of Audiovisual Media -- Classical Political Economy -- Commercial Audience Market Research … -- Controlling in media companies -- Corporate Social Responsibility in Media Companies -- Crisis Management in Media Companies …
Persistent link: https://www.econbiz.de/10015084830
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