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Research note - sensational museums on TikTok : reaching young virtual tourists with short videos

Pei Mey Lau; Ho, Jessica Sze Yin; Padma Pillai - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 1, pp. 70-81

Persistent link: https://www.econbiz.de/10015077280

Research note – Sensational museums on TikTok: reaching young virtual tourists with short videos

Lau, Pei Mey; Ho, Jessica Sze Yin; Pillai, Padma - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 1, pp. 70-81

Purpose This paper aims to examine how museums reach Generation Z virtual tourists using TikTok videos to elucidate the relationship between the video elements and types of engagement by classifying the characteristics of popular themes in the museums’ short videos. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10015341827

Research notes on the future of marketing and consumer insights

Tarnanidis, Theodore; Arman Hadi Abdul Manaf - In: New trends in marketing and consumer science, (pp. 324-336). 2024

Persistent link: https://www.econbiz.de/10015110772

Research of blockchain-embedded agricultural quality credit regulation influencing factors

Zhan, Shuai; Wan, Zhilan - In: Industrial Management & Data Systems 124 (2024) 5, pp. 1701-1724

Purpose The credit of agricultural product quality and safety reflects the ability of the main actors involved in the supply chain to provide reliable agricultural products to consumers. To fundamentally solve the problem of agricultural product quality and safety, it is worth studying how to...

Persistent link: https://www.econbiz.de/10015348118

Research of methanol content in technological flows of facilities that process gas preparation by low-temperature separation method

Dmytrenko, Viktoriia; Podoliak, Taras - In: Technology audit and production reserves 6 (2024) 1/80, pp. 46-53

Persistent link: https://www.econbiz.de/10015543104

Research of microprocessor device and software for remote control of a robotic system

Zuiev, Andrii; Krylova, Viktoriia; Hapon, Anatolii; … - In: Technology audit and production reserves 1 (2024) 2/75, pp. 31-37

Persistent link: https://www.econbiz.de/10014497338

Research of the non-linear dynamic relationship between global economic policy uncertainty and crude oil prices

Gong, Mengqi; You, Zhe; Wang, Longle; Ruan, Dapeng - In: Journal of Asian economics 90 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014447420

Research on 4E model of successor competencies in family business

Wang, Lixia; Jiang, Yuan; Xu, Ningning - In: Journal of enterprising culture : JEC 32 (2024) 2, pp. 91-110

Persistent link: https://www.econbiz.de/10015589431

Research on airport apron planning strategy in emergency situations

Wang, Li - In: Journal of air transport management : a new … 117 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015078350

Research on anthropomorphism in the 21st century : a bibliometric study

Agarwal, Megha; Khandelwal, Utkal - In: International journal of internet marketing and … 20 (2024) 2, pp. 188-215

Persistent link: https://www.econbiz.de/10015065517