A globalizing world economy and its impact on economic, social, and cultural spheres means that business education - itself becoming increasingly a “business” - is facing serious challenges related to building and sustaining comparative advantage in an increasingly competitive - but also co-operative - arena.
Business schools and other management development institutions compete in areas such as program portfolios, educational processes, faculty, and marketing but are also facing the issue of whether and to what extent the role of national identity is relevant for both business schools and the markets they serve. In this context, co-operation and networking among and between business schools and their stakeholders are seen as effective instruments for achieving and sustaining competitive advantage.
These opportunities and threats are not limited to the CEE region but rather to the CEEMAN “space”. Given the membership structure of CEEMAN - a network of more than 160 business schools and other management development institutions and their partners from the corporate world from 40 countries and five continents - conference discussions are expected to be truly global in their coverage and focus.