15th European Conference on Research Methodology for Business and Management Studies ECRM 2016

There will be four concurrent streams based on the four main areas of business research methods: - Research using technology: Quantitative and Qualitative approaches. - Mixed method research, particularly with an emphasis on the different ways in which researchers combine quantitative and qualitative methods in network projects - Teaching research methodology in business and management - Online research methods Research papers which address the opportunities and challenges of online data collection and analysis, from online surveys and web experiments to social data and opinion mining, social networks and other digital methods are of particular interest to the conference.