We hope to create a conference together that will be rich in rewards both professionally and socially. We hope the conference will strengthen the ties between researchers who work within the field of consumption. We want to set the scene for a conference that makes use of the full potential of in-depth specialization as well as interdisciplinary cooperation. It is our hope that presentations and discussions will enhance our knowledge of consumption. Göteborg is the second largest city in Sweden located between the sea and the forest. We are sure that the weather will be at its best with long light evenings. You will be able to enjoy stimulating conversations with old friends and new acquaintances.