2014 AMS World Marketing Congress - Academy of Marketing Science
The theme of this conference is "Marketing Challenges in a Turbulent Business Environment." The congress will have presentations of peer-reviewed papers, as well as panel discussions and plenary sessions. The papers can range from theory development to concepts for measurement and modeling to testing propositions in empirical or experimental studies. Papers based on cross-cultural studies and having international implications are particularly welcome.
|Event dates:||2014-08-05 – 2014-08-08|
|Conference venues:||Lima, Universidad ESAN|
|Organizers:||Academy of Marketing Science|
|Classification:||M3 - Marketing and Advertising|
|Call for papers deadline:||2013-10-01|