25th Annual Advertising and Consumer Psychology Conference
This conference is open to participation from a variety of audiences, including academicians from marketing, psychology, advertising, communications, and consumer economics. In addition, practitioners in or serving the retailing industry (such as promotional and/or advertising agencies) are encouraged to attend. Possible topics include, but are not limited to: * methodological innovations for studying shopping behavior * shopping environments such as Kozinet et al.’s (2004) work on retailspectacle * consumers’ attitudes toward “physical” shopping * the Mall as social gathering place * third party influences on shopping decisions * personality differences between those who prefer physical vs. e-shopping * synergies between brick & mortar retailers and their electronic counterparts * situational factors that promote/inhibit the choice to physically shop In short, any merger between psychological theory and shopping behavior is welcome. If you are unsure whether your topic might fit with the conference theme, don’t hesitate to contact the conference chair (contact info below).
|Event dates:||2006-05-19 – 2006-05-21|
|Conference venue:||Houston, Texas|
|Classification:||M3 - Marketing and Advertising ; Z0 - Other Special Topics. General|
|Event type:||Konferenzen, Tagungen; Conferences|
Persistent link: https://www.econbiz.de/10005872183