37th EFMA Congress: Multichannel Distribution - European Financial Management & Marketing Association
Financial services customers are using more and more channels – such as call centres, online banking etc. This trend looks permanent, but must be managed carefully and efficiently, as the cost of using more channels continues to grow. This year’s Efma Congress will therefore look at the latest developments and the potential advantages of an integrated multichannel strategy.
|Event dates:||2009-10-29 – 2009-10-30|
|Organizer:||European Financial Management & Marketing Association EFMA|
|Conference venue:||Paris, Paris Marriott Rive Gauche Hotel & Conference Center|
|Classification:||G2 - Financial Institutions and Services ; M3 - Marketing and Advertising|
|Language:||English ; French|
|Event type:||Konferenzen, Tagungen; Conferences|