99th European Seminar of the EAAE Trust and Risk in Business Networks

The seminar intends to discuss and analyze the stateof-the-art in research on trust generating factors and the management of risks in business networks dealing with complex products in need of explanation and food products in particular. Focus areas are the discussion and exchange of views on trust and risk in „traditional“ supply and marketing environments of complex products such as food products, including the situation in different cultural backgrounds, as well as trust and risk in business networks supported by electronic commerce.