Academy of Marketing Conference 2012 "Marketing: catching the technology wave"
Marketing activities play a central role in delivering value to both customers and shareholders and it is evident that digital technology plays a significant part in this; data and its analysis provides the platform for strategic marketing decisions; digital communications enables and enhances the co-creation of value, brands and building relationships. So where are the conceptual models that fit this reality? Where is the academic research that makes sense of this digital tidal wave?
|Event dates:||2012-07-02 – 2012-07-06|
|Organizer:||Academy of Marketing University of Southampton’s School of Management|
|Classification:||M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|
Persistent link: https://www.econbiz.de/10005877957