Academy of Marketing Science Annual Conference "Revolution in Marketing: Market Driving Changes"
The term "Revolution" is not chosen lightly – it is clear that the role of marketing in both the firm and in society is in a period of substantial change. This change is being driven by many factors, not the least of which are technology, accelerating capabilities to react to consumer preferences, and a return to focusing on serving customers as individuals through customization. It is incumbent upon both marketing academicians and practitioners to critically assess the means by which companies can be market driving versus market driven. To this end, the goal of this year’s AMS conference is one of creating great awareness of the issues, trends, and advances associated with developing radically new products and services, creating new markets, generating new channels, establishing new price points, and formulating new business models.
|Event dates:||2006-05-24 – 2006-05-27|
|Deadline Call for Papers:||2005-10-31|
|Organizer:||ACR - Association for Consumer Research AMS - Academy of Marketing Science|
|Conference venue:||San Antonio, TX|
|Classification:||M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|