Business Systems Laboratory International Workshop "Marketing and Innovation Strategies for Small and Medium-sized Enterprises (SMEs)"
Business Systems Laboratory (BS-Lab) is a nonprofit professional and academic association aiming to promote research and teaching about social and business systems. The objective of the International Workshop is to find cutting edge solutions, methodologies and approaches to foster the research, development and innovation for Small and Medium sized Enterprises (SMEs). The International Workshop is open to all the scientific approaches in order to foster constructive debates and confrontations to create new perspective of research and practice in the field of SMEs. The submission of research abstracts can cover various fields, among which: Marketing, Finance, Organizational systems, Family business, Business Ecosystems, Knowledge Management, Stakeholders management, business Innovation, Human Resource Management, Corporate Social Responsibility, Business Sustainability.
|Event dates:||2017-09-11 – 2017-09-12|
|Deadline Call for Papers:||2017-07-15|
|Organizer:||Business System Laboratory BS-Lab, Italy Universitas Mercatorum, Roma, Italy|
|Conference venue:||Roma, Piazza Mattei, 10, Universitas Mercatorum|
|Classification:||L1 - Market Structure, Firm Strategy, and Market Performance ; M0 - Business Administration and Business Economics; Marketing; Accounting. General ; M3 - Marketing and Advertising ; O3 - Technological Change; Research and Development|
|Event type:||Seminare, Summer Schools, Symposien, Workshops; Seminars, Summer Schools, Symposiums, Workshops|