EDEN DOCTORAL SEMINAR ON ADVANCED MODEL BUILDING IN MARKETING

This seminar is aimed at Ph.D. and young scholars who are interested in learning more about recent developments and important issues in advanced model building in marketing. Upon completion of this seminar, students have advanced knowledge of a broad range of models and methods that advance our knowledge of marketing and markets. The seminar deals with state-of-the-art models and methods in marketing, including structural models, hierarchical models, panel data models, spatial models, dynamic linear models, Kalman filtering and Bayesian models.