EFMA Conference "Loyalty, customer retention and communication" - European Financial Management & Marketing Association

This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other new methods; - The future role of marketing: enhancing the value that marketing can add to the relationship; - The cost of customer retention: different relationship and channel pricing approaches; deciding how much to spend on retention.