EFMA Conference "Loyalty, customer retention and communication" - European Financial Management & Marketing Association
This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other new methods; - The future role of marketing: enhancing the value that marketing can add to the relationship; - The cost of customer retention: different relationship and channel pricing approaches; deciding how much to spend on retention.
|Event dates:||2011-11-03 – 2011-11-04|
|Organizer:||European Financial Management & Marketing Association EFMA|
|Conference venue:||Paris, Hotel Lutetia|
|Classification:||G2 - Financial Institutions and Services ; M3 - Marketing and Advertising|
|Language:||English ; French|
|Event type:||Konferenzen, Tagungen; Conferences|