International Conference "CRM Customer Relationship Management" - European Financial Management & Marketing Association
In many countries, innovation in customer relationship management and customer experience has been given a higher priority than previously. There is a consensus within the industry that strong customer intelligence and an effective customer relationship management strategy can help financial institutions improve their customer knowledge and understanding. These strategies lead to more effective segmentation, which enable banks to deliver a more consistent and targeted offering to their customers, using the most effective channel(s).
|Event dates:||2012-10-25 – 2012-10-26|
|Organizers:||European Financial Management & Marketing Association EFMA|
|Conference venue:||Paris, Hotel Concorde La Fayette|
|Classification:||G2 - Financial Institutions and Services ; M3 - Marketing and Advertising|
|Event type:||Konferenzen, Tagungen; Conferences|