International Conference & Exhibition "Mobile payments" - European Financial Management & Marketing Association

The emerging ‘advanced payments’ sector includes the convergence of mobile, Internet and tablet payments. These represent exciting and lucrative new revenue channels. Industry leaders have already started to grasp this opportunity and are focusing on emerging mobile and NFC innovation and customer service rather than just products and sales. Many believe that mobile payments are at the tipping point of gaining critical mass, which could make advanced payments even more disruptive for the payments industry than the Internet. Banks must prepare now so they aren’t caught out by these developments, or other competitors (such as alternative payment platforms and peer-to-peer lending) could win the war for customer loyalty and convenience. This event’s timing is essential as the big question remains: is mobile poised to replace the wallet? If so, how can banks capitalise on this exciting new growth in the payments sector? The conference will highlight best practices across Europe.