The Society for Consumer Psychology (SCP) will be holding its Annual Winter Conference on February 9-13. The SCP conference provides a relatively intimate forum, with opportunities for a high level of interaction among participants interested in the integration of psychology and consumer research. This year the conference will take place at sea, on a Carnival Cruise! Not only will you hear brilliant colleagues present intriguing research aboard the Imagination cruise ship, but you will also have the opportunity to spend time at the ports of Key West, Florida and Cozumel, Mexico.